We think it’s great when a client wants to use our playbook. So we’ve created a series of interactive workshops to empower your team. Each capability building session is tailored to your specific needs and includes a customized Tool Box enabling your staff to immediately integrate what they’ve learned into their daily work.

Here’s a few of our most popular workshops:

Consumer Marketing Strategic Framework
Clarifies the strengths and limitations of the dominant communication disciplines: advertising, promotion, public relations, direct response - and the media they all share.

Incentive Strategy Drill Downs
In-depth exploration of the four Consumer Stimulus Strategies that drive action: Price Reduction, Hands On Experience, Added Value and Awareness/Education.

Analytics for Tactics
A collection of turnkey Excel models which enable quick compare-and-contrast of ideas during initial planning and tight estimates for final budgeting.

Brainstorming Process
Prolific and proven methods provide just the right level of structure to brainstorming sessions. Designed to deliver strategically aligned ideas in as little as 90 minutes.

RFP Scenario Bidding
Streamlined process for vendor and agency negotiations. Uncovers potential problem areas and protects against “real world” project variances to contain costs.

Contact us for more details and other available workshops.