We’ve found that non-profit organizations can take shortcuts by following the successes of our bigger-budget commercial clients. This has been particularly true when it comes to web marketing.

Most non-profits know they need to stretch past the basics: maintaining a web site and Facebook profile plus occasional emails to constituents. But with a confusing array of media options and a limited budget, it’s hard to know where to start. That’s why we created the Web Marketing Alliance just for non-profits organizations.

Members receive a series of low cost, turnkey tests of the most promising web opportunities. A myriad of media and message strategies are measured for each participating organization’s fundraising, volunteer recruitment, education, action and awareness objectives. The Alliance shares results among non-competing members to accelerate the learning process for everyone.

Our team of experts handles all the details along the way: message strategy for key target(s), creative production, media management and metrics. Plus we leverage the Alliance’s collective buying power to negotiate more favorable media rates, terms and customer service for future campaigns.

Best of all, the program can be entirely self-funded, allowing even the most budget-strapped non-profit to participate. New members are joining every month. Contact us to learn more about how the Alliance can expand your non-profit's marketing mix.